Accounts with a reason to engage
Turn a broad target market into practical account criteria: business model, location, operational needs, and buying roles. Give research a clear brief and give sales a reason each account belongs.
B2B LEAD GENERATIONINDONESIA
Give your sales team a better starting point.
Reach businesses that have a reason to talk to you. SAB connects prospect research, cold email, paid advertising, and conversion journeys around your offer, so your team can follow up with useful context.
SAB
By SAB · Jakarta
Connecting marketing and sales since 2017.
STRATEGY → DELIVERY
UNDERSTANDResearch
CONNECTRelevance
FOLLOW THROUGHConversations
Built around your business
FOR B2B owners and marketing leaders in Indonesia who need a clearer route to new businessExplore our approach ↓
WHAT YOUR BUSINESS NEEDS
A longer contact list does not explain who might buy.
You can keep adding names while sales still struggles to find relevant conversations. The gap often starts earlier: an offer that is too broad, accounts chosen without clear criteria, or different ideas of what counts as a good lead. We bring those decisions together before deciding how to reach more people.
An offer people can understand
Connect a specific business need with your service, relevant work, and a sensible next step. Your outreach and website should explain the same offer, even when prospects encounter them in a different order.
A useful handoff to sales
Agree what happens after a reply, form submission, or WhatsApp message. Clear ownership and a short record of the conversation help your team respond without asking the prospect to start again.
HOW WE WORK
Understand the business.
Agree on the next move.
We work with your team to agree on priorities, deliverables, and how to measure progress.
Define the opportunity
Choose an initial segment, clarify your offer, and agree what makes an enquiry worth pursuing. Include your sales team and your delivery constraints.
Choose the route
Decide whether the immediate need is targeted outreach, paid demand capture, or a better conversion journey. Give each proposed channel a specific job.
Prepare the response
Check forms, inboxes, source tracking, and lead ownership. Walk through a sample enquiry so the next step works before campaign activity begins.
Review the conversations
Look at account fit, questions, rejection reasons, and sales feedback. Use those findings to refine targeting and messaging as the campaign develops.
SELECTED SAB WORKEnergy · B2B
Pertamina Energy Terminal
For Pertamina Energy Terminal, SAB brought together website work, brand messaging, lead generation, cold email, LinkedIn, SEM, and sales materials for international prospects. The work connected first contact with the information buyers need to evaluate a business. That connection matters in B2B: a relevant opening message needs a clear website and useful follow-up material behind it.
Explore SAB’s workExplore the project in our company profile, then talk to us about your own brief.
BEFORE WE TALK
A few things
you may be wondering.
What can a B2B lead generation engagement include?
Depending on the brief, work can cover audience definition, account research, outreach messaging, paid campaigns, landing pages, and enquiry handling. We agree which parts SAB will deliver, what your team needs to provide, and who owns the sales conversation after an interested prospect responds.
Is this the same as buying a contact database?
A contact record is a starting point. It does not tell you whether someone needs your service or wants to discuss it. Lead generation also needs relevant targeting, a clear offer, and a way to assess responses before treating them as sales opportunities.
What should we bring to the first discussion?
Bring your main offer, examples of suitable customers, service area, and a simple description of your current sales process. Recent enquiries and reasons prospects decline are particularly useful. They help distinguish a targeting problem from a messaging or follow-up problem.
How do you assess campaign progress?
First agree what counts as an enquiry, a suitable lead, and a conversation accepted by sales. Review quality alongside volume, with the sales cycle in mind. Meetings and revenue depend on several factors, so neither should be assumed from a contact target alone.
TELL US ABOUT YOUR BUSINESS
Describe the opportunity you want to create.
Use these choices to start a focused discussion about your audience, offer, and sales capacity.
Answer four quick questions to put together a starting brief. Copy it or bring it to a conversation with SAB.
Talk directly to SAB